Essays on building, go-to-market, and the craft of leading fast-moving teams.
In under 90 days, we went from recognizing the need to change to an aligned company with live positioning across every touchpoint. Here is the methodology, the cadence, and what we learned.
Read essay →Positioning defines where your product fits and why it is the right choice. Everything else, from messaging to branding, builds on top of it.
Read essay →A planning cycle that ends with full company alignment and teams genuinely energized by what is ahead is not a luxury. Here is the process and how it changes as the company scales.
Read essay →The cadence that works at 50 people quietly stops working at 200. Here is how to recognize when it has, and how to redesign it for where your company actually is.
Read essay →In May 2022, Sequoia circulated a presentation to its portfolio companies. Here is what it argued, and why it deserves careful attention.
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